A complex challenge. A simple solution.
When IBSCA approached us the help them revamp their branding, we were excited by the possibilities, despite the complexity of the brief. They needed a fresh new logo, a well-defined brand message and positioning for their sub-brands, and a visual identity that could be easily managed in-house without ongoing agency support.
Oh, and there was one more challenge—it had to work seamlessly across multiple countries while complementing the global International Baccalaureate brand without mimicking it.
Our solution? A bold, modern logotype paired with a vibrant spiral logo. A refreshed colour palette and clean, contemporary typeface ensure clarity and cohesion, with each sub-brand adopting a distinct colour from the main logo. The result is a dynamic, adaptable identity that is both recognisable and easy to maintain.
The final solution offers lots of ideas for how IBSCA can use the new brand across their marketing channels to create vibrant, clear designs that capture their personality and convey their message.