We worked closely with The Phoenix Trust to define their brand and values for the schools within their trust. Getting the right balance to allow the school to stand out required careful thought and a subtle but robust design guide.




Combining two brands within one space is always a delicate balance. The school needed to retain its unique identity and the trust required a brand presence to ensure that all stakeholders were aware of the governance structure. We found a way to develop the school brand with the use of a sophisticated new black and gold design, which was striking and elegant. The wtrust brand was woven into key locations.

External signs included the installation of new projecting banners to promote the school values to visitors along the driveway, a refurbished totem sign and a large banner to the front of the building.

The reception area was re-imagined with a design that combines custom printed wall graphics and contemporary acrylic signs to create a warm and professional welcome to visitors.