After being commissioned to produce a new school prospectus the project expands into a full brand development that included signage design and other school marketing

Brief

After an initial discussion and presentation of our quote, we were commissioned to produce new prospectus designs for both the main school and sixth form prospectus.  Our challenge was to create a set of designs that reflected the school’s high achievement, unique character, and aspirations, whilst still referencing the new corporate guidelines and working across multiple channels.

Freedom to develop

St Albans were keen to adhere to the new Ark brand guidelines but insisted that we have free reign to explore other creative ideas as part of the brief.  After several discussions and visits to the school, it became clear that whatever we produced would be the focus of a much wider school identity.  The school had plans to use it on internal and external signs and displays, as well as to feature it on any marketing materials, including internal communications and powerpoint screens. We now needed to ensure that our new designs translated from the pages of the prospectus into large banners, signs, and digital formats.

Solution

We created a design that took visual cues from their new building, developed a colour palette that sat between it and the corporate brand and worked out a range of designs that would translate across every touchpoint, from signage to print.  While the school had very high expectations it was a great project to work on and we are delighted that everyone in the school has received the new designs so well. 

 

“We couldn’t be happier with the work that The Media Collective have produced, they have exceeded all of our expectations.  The team responded positively to all of our input, were always on hand with ideas and were prompt and professional throughout.  I would recommend them without hesitation.”

Kiran Vithal, Vice Principal

The result

The new, expanded brand identity perfectly captures the spirit of Ark St Albans. Taking a cue from the building's design we introduced overlapping blocks of colour, with stylised circles capturing the academy's cosmopolitan, and slightly corporate feel.  As we developed the designs we were able to find ways for the academy to deliver key ethos and vision statements throughout their marketing, both internally and externally.  A series of large, internal banners create a sense of grandeur within their atrium spaces and impact visitors with their bold aspirational statements.  The same design has been translated to all of the school’s plasma displays and printed posters.  Two prospectuses (main school and sixth form) were designed using the same design concept, with clever use of print formats, layout and colour being employed to help them to feel distinct but part of the same family.  As part of this we commissioned a two-day photo shoot with pro photographer Steven Key.

Outside we worked with the school to design new external signage as well as a set of banners that provide clear messages to the community and reinforces the new brand.   So what started out as a prospectus design commission rapidly escalated into a full-scale brand development project that has been fully embraced by both the staff and students at the academy and has become a powerful tool to reinforce the school's vision and identity to all of its stakeholders.